In order to promote the innovation of ecological dyeing and finishing technique,

which is a deep collaboration between BROS and DOW,

BROS held the first conference about EcoFRESH Yarn™ and simulation about presentation skills at the end of 2013.

Presenters from marketing and sales departments took part in this activity.

Ten presenters tried their best to recommend this product to customers

who presented by company executives with PPT, swatches and samples etc.

The main task was promoting its features: eco-friendly, rapid-response and flexibility.

Furthermore, presenters found that descriptions with the combination

between language and body were easier to accept by customers.

“Creating value, sharing dreams” is our faith to customers.

For helping them to understand the latest and the best products comprehensively,

our vision not only on the best quality of products, but on the professional pre-promotion and customer service.

We believe the industry transform and upgrade will be promoted through perfecting every detail.